This is a value play for me and with a drop in 10%, I had to buy a little to roundout my holdings from 18 to 20 shares.  Anyways, with a P/E of just 6 and a dividend payout of over 5.5% and a stock repurchase plan in place, I feel that there is bottom support to mitigate any further downside risk.  I cant imagine this falling below 18 or 19 because it is so darn cheap.  On the other side, no international exposure so you dont get the weak dollar benefit like PM, US is cracking down on smoking.  All in all, I think the low valuation, high dividend yield, and defensive play in a recession out weighs the possible negatives.    Probably will have to hold for 12 months to get a small 5% gain, but in the mean time the 5% + dividend will help ease some of the dead money pain.