This is the first time I've sold a covered call (the first time I've done anything having to do with options). Starbucks is a long-term hold for me. The current one year price target for Starbucks is $23.42 (according to yahoo finance) which is one of the reasons I chose a Jan 09 $25 strike. The second reason is because of my cost basis. I don't think Starbucks will reach $25 before Jan 09, but if in fact they do, and the options are exercised, I still make a profit I can live with. If not, I can live with that too. I still keep the premium and will most likely just write another covered call. In the scheme of things, I feel comfortable with this decision. It was nice to have The Options Playbook to refer to.







