I've been trading messages with several of you on TradeKing's site speed during fast-market conditions last Friday. Here's a quick summary of what happened and what we're doing to rectify the situation.
Like other brokers, exchanges, data providers and other Wall Street institutions, last week's historic events tested our communications systems to the limit and beyond. (You may've seen news stories like this one from C/NET pointing to site slowness at many brokerage firms.) Friday's trading session in particular produced site and phone traffic spikes unlike any I've seen in 20 years in the business. Those unprecedented volumes created congestion and slowdowns throughout the markets, affecting players at every stage of order execution, including us.
TradeKing maintains generous excess site capacity - in a nutshell, we monitor bandwidth usage for our biggest trading days and then build in excess capacity for spikes based on a multipler of that. As our company grows and our daily trading volume grows along with it, we regularly upgrade this ceiling to keep pace with our volumes.
For about 10 minutes on Friday morning and again for 5 minutes on Friday near the close of trading, we saw spikes in trading volume that exceeded what, by any traditional measure, should have been very generous bandwidth capacity. The result is that some clients experienced site slowness or delayed access. Similarly unprecedented phone volumes lead to a slower-than-usual response to phone calls, too.
I say "the result", but in fact technological slowdowns don't always boil down to simple, relatively controllable factors like capacity. As an online brokerage, we provide a gateway into the markets, a complex network of market makers, data providers, exchanges, clearing firms, and many other players, all working in concert - or not - to process your trade. If even one of those players gets hit with technical troubles or slowdowns, that ripples through the system to other players. Even extra redundancies and alternate trade routes - all of which we have in spades - don't always cut it.
Here's the bottom line: we scoured our systems, up and down the transaction chain, to identify and solve any problems we found that might be contributing to unacceptable slowdowns. We addressed every single issue we uncovered, however minor-seeming, and will continue to do so aggressively as this week unfolds. Having identified site and phone capacity as a potential problem area, we worked like crazy over the weekend to expand capacities and have encouraged every partner we work with to do the same. We're doing and will do every single thing we can to tame this beast and keep our systems at 100% under whatever crazy conditions the market throws at us. You deserve no less, and we won't be satisfied with less.
We could all probably stand a little calmer week, but if the wild swings do continue, we stand readier than ever to roll with them. That said, these market conditions are absolutely unprecedented, so we'll continue to monitor the situation closely and take no chances making predictions. Here are a few things you should keep in mind, too:
If you experience any site slowness, I urge you to call in your trade immediately at 877.495.5464. Our commissions are the same for phone trades as for online trades, so don't let that be a factor.
If you have account-specific issues you want to report to us, contact customer support. You'll get a faster, more accurate response than if you just post to one of the forums. Also, if you're registering a complaint, FINRA regulations require that a principal of our firm contact you specifically via phone or email - and that needs to happen through channels other than a public forum or blog post.
We try to be straight shooters here at TK, so we'll keep you posted about issues as they arise or get resolved - hopefully both. Please keep the channels open the other way, too. Your feedback is invaluable as we maintain the top-shelf customer service that Smart Money and others have repeatedly praised us for.
Thanks for your business, and thanks for keeping the feedback coming!
[image: Going nowhere fast by NathanFromDeVryEET on flickr]
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