World market in technology is temporary at best. In Asia they pirate everything. Then even if you do come out with a new product you end up spending tons of money to revamp. Tech has for the last few years been bought in July and shorted in January. I used to get caught up in the value of companies until I saw PE of 4 on KOMG then I realized the big boys will do whatever they want to a stock and there is nothing you can do about it. I don't think anyone dare get in their way when they drive down a stock either. The old boys club.

Apple is certainly taking their lumps today ( 2/22/08 )

I wouldn't dream of telling anyone at what point they should buy or sell.  That is something that you must decide for yourself.  But today was a day that they put AAPL on sale, so if you were inclined, today was a good day.  Generally I get the chance to sell naked puts several times, before the option is ever exercised.  Today would have beeen a good day to get a generous premium on a put.  AAPL tends to move enough that there would be time to buy it back for half price (or better) if the option had a couple more months to run.  Anyway, I don't sell puts on stock that I wouldn't mind owning,  although I would probably write a call if the stock was put to me.