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Starbucks Forum > Why did you invest in SBUX?

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UPod

Member since: Dec 07
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Posted March 27, 2008 (05:51AM)

For people who own shares of SBUX,  what led you to invest in the company?   Are you a long-term or short-term holder?   I decided to invest in SBUX based on conclusions I made after doing a fair amount of research into the companie's history, financials, and management.   Unfortunately, they're no longer the growth story they once were - albeit,  they're still growing at a very respectable rate.   For now,  I'm staying long.
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Woof Trader

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Posted April 22, 2008 (06:01AM)
I am looking to invest as soon as my funds clear. I chose Starbucks due to their strong management, ie. Howard Schultz is back at CEO. If anyone can bring back Starbuck's soul, he is the one. They are a big player in the coffee market, and I like their ideas about turning things around. Their cash flow is poor right now, but I believe in this company, and it is discounted about 50% from previous highs. This is a long term deal.
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UPod

Member since: Dec 07
5 Day -1.37%
15 Day 6.32%
1 Month 3.93%
3 Month 12.67%
6 Month 40.44%
1 Year 113.15%
As of: 11/21/09
How is this calculated?
Trades 101
Trade Notes 21
Blog Posts 83
Programmer / Analyst
Age: 30's
Minneapolis, MN
UPod Brokerage Account
Posted April 23, 2008 (08:25AM)
I agree that Howard Schultz is somebody who can turn this company around.   I think offering free wi-fi in their stores and focusing more internationally while slowing down their US growth is a step in the right direction.