Music Industry Stocks(Rookie needs help)

I bought some stocks. (LDSI) It is a music industry related stock. In my opinion It has great potential.
It seem that revenue, income and good management are all  going in the right direction. But i don't know why it keeps going down and down.
There website backstagevibe.com has not been launched yet. I would think that with only 10 days till launch it would start going up.

I am less than a rookie in the stock trading business and would appreciate some feed back or help. 

Thank you.

Penny stocks are penny stocks for a reason.  Lots of people dream about buying a lottery ticket and winning the jackpot, how many actually do?

If you are waiting on their website to launch, then you must be in for the long haul.  It takes on average at least three months for the major search engines to recognize new websites.  Then, the website has to build traffic to their site.  It also has to gain revenue.  All this can take years, if they survive at all.  Most do not.  If you want to wait that long to make a profit, well so be it.  There are better opportunities out there.  Do your research and invest wisely.  Good Luck. 

    Fist of all you're trying to invest based on what YOU think will be a good stock will be to invest in. That"s crazy. A new person should never do that. Let the market tell you what the good stocks are. Stick with dividend paying stocks. Compounding dividends are the 8th wonder of the world.

Im a rook also, I've found that even good stocks will go down if the market is going down. 
And even bad stocks will go up when the market goes up. 
I'd maybe look at it as - is this speculative? Or is this an investment? But ultimately, I think you have to look at the fundamentals. Earnings, cash flow, P/E ratios, etc. 

It's difficult to correctly say when a stock is going to go up or down and when also! I know from experience! I bought CAT cause things were looking up...that was a bad choice...the thing is, things will always be looking up until they aren't! 

Look at the Eurozone crisis....any time there's a hint of good news the markets get some relief and "rally" until they all of sudden stop. Then they correct. 

One other thing I will say, rook to rook, if you want advice on what to do with your money, investing is the place to be! Anyone and everyone with a breath will tell you when to buy/hold/sell. No one has a problem telling you how to spend your money. YOU have to do the research. YOU have to check the financials

Learn from your mistakes. Losing money sucks, but learn why you lost that money.

Separate your emotions from investing.

There are entry prices and exit prices, this is where the emotional separation comes in handy...."if I hang onto it just a little longer I can make up my losses/realize a bigger profit" 

Take profits, cut losses. Sure losing sucks. Losing a lot sucks a lot though! Sure you can hold and make more, or maybe not. POINT = A PROFIT IS A PROFIT. 

And just learn as much about everything as you can. Economics, how money works, technical analysis, fundamental analysis, what dividends are, etc. 

Good luck sir, this market is bumpy, so buckle the f up! Wish you the best of luck 

No it wasn't thank you for your input. Very much appreciated.